business development services
media and advertising planning
Effective advertising requires planning, knowledge and expertise – simply placing an advert in the paper will rarely work. In order to ensure that your advertising is effective and economical, Visible use their expertise through the following process:
• Consumer market research: to ensure the message will reach the required audience, will be understood, and will generate the required number of enquiries, bookings or sales. This research will ensure that your advertisements are placed in the media most likely to succeed, whether this is poster, press, TV, radio, buses, email, or T-shirts, for that matter.
• Media planning and buying: to ensure that your campaign reaches the required audience, at the most economic rates possible
• Advertisement design: creating powerful inserts that set your brand, product or service apart from the crowd
• Analysis and review: to ensure that targets are achieved, and placements altered as and when required.
